Here's exactly what happens in your audit

A live 45-minute working session, not a templated PDF. Just a few of the things we'll uncover together.

Branded vs. non-brand traffic

Cheap branded clicks can make the whole account look healthy while the campaigns responsible for finding new customers struggle. We separate the two so you can see what each part of the budget is actually producing.

Lead quality vs. real CAC

A low cost-per-lead looks great until those leads reach sales. We follow performance past the form fill into pipeline, customers and CAC — so a “cheap” lead that never closes gets caught.

Hidden wasted spend

Campaign-level results can look profitable while individual search terms, networks, locations or audiences spend without producing customers. We look below the averages to find where money is quietly leaking.

Quality Score & CPCs

Weak expected CTR, ad relevance and landing-page experience make you pay more for the exact same click. We check where relevance is dragging your Ad Rank down and inflating CPCs.

Landing-page & CRO gaps

Great traffic is wasted if the page can't convert it. We review copy, offer, CTAs and layout to see whether one of your biggest conversion levers is being left untouched.

Conversion tracking & signals

If tracking is off, Google optimizes toward the wrong thing. We check what your account is actually feeding the algorithm and whether it's pointed at revenue or vanity conversions.

Frequently asked questions

Is the audit really free?+

Yes. The 45-minute audit is free and there is no obligation to hire Plateau afterward. Brydon reviews your account live, shows you what looks healthy, where he sees waste or weak signals, and what deserves a deeper look. If there is no meaningful problem to solve, he will say so.

Will you tell us exactly what to change?+

You will leave knowing the main problems we can see, why they matter, and where we would investigate first. A complex account cannot be fully diagnosed in 45 minutes — exact recommendations come from the deeper analysis after we start working together. The free audit gives you the direction; the deeper analysis gives you the exact plan.

Is read-only access safe?+

Yes. We use Google's standard viewer permission. We can inspect the account, but we cannot edit campaigns, budgets, bids or settings. You can revoke access immediately after the call, so you get a second opinion without risking a single live campaign.

We already have an agency. Can we still do the audit?+

Yes. You do not need to leave your agency, pause campaigns or change anything before the call. The audit gives you an independent second opinion on whether the account is being managed as well as the reports suggest. If everything checks out, you get reassurance. If it does not, you leave knowing which questions to start asking.

What if our account is actually fine?+

Then that is a good outcome. We will tell you where the account looks strong and whether we see any reason to change what you are doing. The goal is to help you make a better decision about your Google Ads — including the decision to leave a healthy account alone.

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